TikTok’s new corporate entity in India?

Reportedly, ByteDance- TikTok’s parent company, is setting up a second corporate entity in India. Few days back, Reuters reported that ByteDance now wants to move their decision-making authorities and research team out of China. After this report, this report also somewhat states something similar.

According to The Economic Times, this new entity might provide IT and IT-enabled services to support several ByteDance’s platforms present across the globe such as TikTok, Vigo and Helo.

Reports also suggest that ByteDance will file an application with the Department for Promotion of Industry and Internal Trade (DPIIT) in the coming few weeks as a step to accelerate the process.

One of the sources told Economic Times, “There will be data and technology transfer into India with ByteDance looking to ramp up its workforce in India, a market where the company will look to create a centre of excellence over the near-term.”

The job of the new entity is to focus on moderating content generated across its several platforms. The main reason behind this shift maybe because now TikTok is often accused for its poor content moderation policies. In the US, a coalition of 20 children’s rights and consumer advocacy filed a complaint against TikTok for not removing videos of children below 13 years of age, however they agreed to do so last year with a $5.7 million settlement.

In India also, TikTok is facing a lot of controversy. Many people also started deleting their TikTok profiles. Now ByteDance is taking some serious steps to stop this user backlash. As a result, we can expect stricter content policies and better content moderation from TikTok. But this might take a lot of time as this news is only reported and nothing has been confirmed yet by ByteDance.

Source: The Economic Times

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