According to the latest data from Canalys, the Indian smartphone market saw a new change as Vivo shipped more smartphones than Samsung in India for the first time ever in the last quarter. In this coronavirus pandemic, the Indian economy over the past couple of months saw a devastating impact on it except for India’s smartphone market which posted excellent results during the quarter that ended in March 2020. According to the reports, the market grew 12 percent year-on-year, with shipments hitting 33.5 million units. Xiaomi continued to be on the top, increasing its lead at the top with a market share of 30.6 percent, shipping 10.3 million smartphones in the quarter.
The thing to be noted is that Vivo’s sales to vendors nearly doubled year-on-year to 6.7 million units, almost 20 percent of the market, securing it second place behind Xiaomi while Samsung slid to 14 percent to 6.3 million units, making it the third-biggest brand ahead of Realme and Oppo.
According to Canalys analyst, Madhumita Chaudhary, consumer demand will improve when the lockdown is lifted, but “worker availability, which depends heavily on opening state borders and allowing public transport, will be a key issue for vendors and OEMs”. She also mentioned that online channels are expected to be more active than offline channels as there will remain the fear of the virus and that will prevent most people from going to retail stores and shopping malls to buy smartphones.